It's all about people!
Some would say that by buying things online, we have lost the "human touch". To me, it's the other way around: where else can a Russian-born guy speak in English to a half-native-America half Spanish guy that was raised in the US and lives in the Galapagos islands?
To me, the word to describe my online store is glocal: working on a global scale and interacting with a global community, but still keeping the feeling local and friendly. Where else can this happen other than online? By making the world smaller, we are also making it better, sharing different cultures and inviting the world to shake hands with us. That's what I want you to feel when you come into my store, no matter where in the world you are!